Full beam ahead
Jim Beam
- Super graphics
- Custom wall paper
- Price lists
Prohibition exhibition
With Focus PR at the helm of putting on a truly unique and immersive bourbon experience for Jim Beam, they looked to Visual Etiquette to help bring some of the rooms to life.
Our first port of call was the main entrance area where we were required to make super graphics of all the bourbon legends associated with the brand. Following that, we were in charge of creating the prohibition part of the tour. We decided to create custom wallpaper from clippings of prohibition related newspaper articles and Jim Beam ads so they could wrap the entire room and furniture.
Look and feel
The creation of the super graphics had to not only tie in Jim Beam but the four Jim Beam small batch bourbon brands targeted for the high-end liquor market, Knob Creek, Booker’s, Baker’s, and Basil Hayden’s.
Get the paper
Creating the prohibition wallpaper, although time consuming, proved to be a big hit with the brand and was used for other numerous Jim Beam events.
Let's make it happen
If you have a project or idea that needs some fresh thinking then let’s meet up.