Visual Etiquette
Graphic design and branding agency. Peterborough.
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Jim Beam

EXHIBITION / TYPOGRAPHY / PRINT

Every now and then a project comes along that really ticks all the boxes… Typography? Check. Illustration? Check. Wrap a whole room in newspaper? Check. Oh… and Bourbon? CHECK. Salud to that.

The beautiful people at Focus PR asked VE to design a suite of printed collaterals for the Jim Beam Crafthouse event at the Bargehouse, London. 

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 The main piece of the work was a whole tasting room to be wrapped in prohibition era news articles.

The main piece of the work was a whole tasting room to be wrapped in prohibition era news articles.

 Two 8ft x 4ft fabric panels were created to repeat around the room, designed with a mixture of existing articles and mock ups that we aged to fit in with the vintage style.

Two 8ft x 4ft fabric panels were created to repeat around the room, designed with a mixture of existing articles and mock ups that we aged to fit in with the vintage style.

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 Also commissioned were gift shop price lists, cocktail menus and illustrative Bourbon Legends prints for the bar area.

Also commissioned were gift shop price lists, cocktail menus and illustrative Bourbon Legends prints for the bar area.

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 As terrible as this already sounds, we also had to suffer the hardship of visiting the tasting event.

As terrible as this already sounds, we also had to suffer the hardship of visiting the tasting event.

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